In keeping with the new campaign, ServiceMaster Advanced will be using print media, direct sales, marketing to the insurance & real estate community, radio, TV, emails, and social media to inform the public about this important service. "This is our contribution to the industry to keep all providers honest" According to Guthans. "We want people to realize and understand that they have a choice who works in their home or business. The customer can chose who handles their most precious possessions."