"Call Us First" is the brainchild of ServiceMaster Advanced Cleaning & Restoration's President, Robert Guthans. "We have seen so many instances whereby an insurance company would send a less-than-qualified provider to an insured who had experienced property damage. These providers would run up costs to the homeowner, provide shoddy work and generally give our industry a bad name." According to Guthans. "The insured has no idea who is going to show up and where their loyalties are. Furthermore, in many cases, the damage is below the policy deductible. We are simply making it known that customers have a choice, and that when they call us first, we can assist them in making informed choices about repairs. We give them a firm written, not-to-exceed price, and they are under no obligation to use us for repairs. We just give them an assessment of their damage, free of charge (as a service), before they file a claim. This way, the insured can have an idea of their exposure before the claim is filed. It makes so much sense that we wish we had gotten the word out years ago."